Redefining Master-Planned Community Development
Located in Lockhart, Texas, just south of Austin, Moxie represents a significant departure from conventional master-planned community development. Inspired by Lockhart’s unique rhythm and character, Moxie blends bold vision with local soul. The community is an eclectic, artful neighborhood for people who want to be part of something more than a traditional suburban master plan. APR is thrilled to partner with Red Oak Development Group in this new venture!
This 589-acre project centers on what Red Oak company founder and CEO Tom Staub describes as measuring “life per square foot, not just price per square foot.” This philosophy translates into design decisions that prioritize walkability, social wellness, and community interaction over traditional density and yield metrics.
Designed to accommodate approximately 2,500 homes upon full buildout, Moxie has dedicated 20% of the land to parks and open space—a substantial commitment to preserving natural areas within the development framework.
Moxie integrates residential, retail, civic, and green space from the initial planning phases rather than adding amenities as afterthoughts—an approach that requires more complex coordination but aims to create more authentic community experiences.
The community’s layout emphasizes connectivity between residential areas and public spaces, with an activated park serving as both neighborhood green space and creative hub for Phase 1. This central amenity features performance areas for outdoor programming, community art installations, and flexible gathering spaces designed to encourage informal neighbor interactions.
Beyond physical design, Moxie incorporates social impact initiatives directly into its development model. The TEACH (Teacher’s Economic Advancement through Community Homeownership) program exemplifies this approach, with goals to help 500 educators throughout the Red Oak portfolio of communities achieve homeownership by 2040 through innovative financing partnerships and attainable housing models.
“When you’re trying to create something that functions differently from day one, having reliable processes becomes even more critical.”
— Mike Miller, Executive Vice President of Real Estate and Community Development
This programming reflects broader trends toward socially conscious development, where communities incorporate workforce housing and community benefit programs as core components rather than separate initiatives.
Moxie benefits from modern digital tools that streamline traditionally cumbersome processes. Red Oak’s partnership with APR for architectural review represents a shift from paper-based, manual review systems to digital platforms that provide better documentation, faster processing, and improved coordination between stakeholders.
“APR accommodates our needs very quickly and efficiently,” notes Mike Miller, who leads the Red Oak MPC team. “The digitized architectural review process provides digital evidence of everything—you’re not relying on handwritten notes on a plat.”
This technological approach extends beyond individual processes to support the project’s collaborative development model. “The coordination required for a community of this complexity really demonstrates the importance of experienced project management and streamlined systems,” Mike adds. “When you’re trying to create something that functions differently from day one, having reliable processes becomes even more critical.”
” “The digitized architectural review process provides digital evidence of everything—you’re not relying on handwritten notes on a plat.”
— Mike Miller
Moxie’s location in Lockhart positions it within a growing corridor of Austin-area development while leveraging the city’s established cultural identity. Known for barbecue, music, and historic character, Lockhart provides an authentic foundation that the development aims to enhance rather than replace.
Phase One encompasses 89 acres and includes approximately 413 single-family residences, integrated with parks, trails, and community gathering spaces. Construction on infrastructure is currently underway, with model home construction scheduled to begin Fall 2025 and community opening planned for Spring 2026. Long-term plans for Moxie include The Crossing, a town center component, and expanded housing typologies that will test the scalability of the community’s integrated development model. These future phases will provide data on whether the initial investment in community infrastructure and programming translates to sustainable long-term value creation.
Long-term plans for Moxie include The Crossing, a town center component, and expanded housing typologies that will test the scalability of the community’s integrated development model. These future phases will provide data on whether the initial investment in community infrastructure and programming translates to sustainable long-term value creation.
The integration of social impact programming, emphasis on walkability, and commitment to preserving community character while accommodating growth reflects broader industry conversations about sustainable development practices and community resilience.
For more information about Moxie, visit moxieltx.com.